At the start of On Her Majesty’s Secret Service, James Bond is looking out at the beach, and getting unusually reflective.

It was all there, his own childhood, spread out before him to have another look at. What a long time ago they were, those spade-and-bucket days! How far he had come since the freckles and the Cadbury milk-chocolate Flakes and the fizzy lemonade! Impatiently Bond lit a cigarette, pulled his shoulders out of their slouch and slammed the mawkish memories back into their long-closed file.

Being a Felix Leiter-like American, I didn’t get the reference to the Cadbury Flakes. We know all about Cadbury of course, but I had not come across the Flake. I didn’t know what to think. Flakes of chocolate that came in a bag? What were these Cadbury Flakes that had James Bond recalling his childhood?

Clearly, my loss.

Cadbury Flake is a delicate, crumbly chocolate bar developed first in 1920.



4 thoughts on “Cadbury milk-chocolate Flakes

    1. I think you’re right. There are places here that sell “British” candy. I’ll have to check it out.

  1. Cadburys Chocolate Flakes are still very much a part of chocolate consumption here in the UK.

    They certainly have been around a long time. Personally, I find them quite difficult and messy to eat. The main reason is that they crumble, so the flakes get everywhere, on your clothes etc.

    Could be that in Flemings time they were a really new and different.

    During the 1980’s Cadburys had huge success with a series of TV ad’s for the flake. Always featuring beautiful women gently eating the flake in a suggestive manner.

  2. The advertising tagline used to say “Cadburys Flake – the crumbliest, flakiest milk chocolate in the world”!

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