This brand of cigarettes, found in France, makes a few appearances in the Fleming novels.
In Casino Royale, Le Chiffre lights one up as he gets ready to torture Bond.
In From A View To A Kill, Wing Commander Rattray, Head of Station F (France) “chain-smoked Gauloises and his office stank of them.” Bond moves his chair closer to the window “to keep away from the fog of Gauloises.”
Chapter 23 of On Her Majesty’s Secret Service is entitled Gauloises and Garlic. Marc-Ange “reached for a blue packet of Gauloises”.