One of the things that James Bond is famous for is that he has his own brand of cigarette, one that is specially made for him.
We’re first introduced to this brand in Casino Royale.
He lit his first cigarette, a Balkan and Turkish mixture made for him by Morlands of Grosvenor Street,
We’re given a little more detail a bit later.
he filled a flat, light gunmetal box with fifty of the Morland cigarettes with the triple gold band.
Bond is a prodigious smoker, consuming 60-70 per day.
In Moonraker, when Bond is back in England after his assignment abroad, he’s back on the special brand:
He lit a cigarette, one of the Macedonian blend with the three gold rings round the butt that Morlands of Grosvenor Street made for him, then he settled himself forward in the padded swivel chair and began to read.
In From Russia With Love, Bond has been tossed around in the sky by a batch of turbulence and has a cigarette to recover.
He was pleased to see his hands were dead steady as he took out his lighter and lit one of the Morland cigarettes with the three gold rings.
While following Auric Goldfinger across the continent, Bond feeds his habit:
Bond settled back into second and let the car idle. He reached for the wide gunmetal case of Morland cigarettes on the neighbouring bucket seat, fumbled for one and lit it from the dashboard.
While on a health kick in Thunderball, Bond temporarily stops smoking the Morlands.
Bond had lit up a Duke of Durham, king-size, with filter. The authoritative Consumers Union of America rates this cigarette the one with the smallest tar and nicotine content. Bond had transferred to the brand from the fragrant but powerful Morland Balkan mixture with three gold rings round the paper he had been smoking since his teens.
They’ve been made for him since his teens?
M sends Bond to Japan on an impossible diplomatic mission in You Only Live Twice, and Tiger Tanaka suggests Shinsei cigarettes.
James Bond was running out of his Morland specials. He would soon have to start on the local stuff.
As a test, the Soft Man in The Man With The Golden Gun makes a remark about cigarettes to a brainwashed Bond to see what his state of mind is.
‘Come in. Come in. Take a pew. Cigarette? Not the ones I seem to remember you favour. Just the good old Senior Service.’
Major Townsend had carefully prepared the loaded remark – a reference to Bond’s liking for the Morland specials with the three gold rings. He noted Bond’s apparent lack of comprehension.
In 007 In New York:
James Bond sat back and lit one of his last Morland Specials. By lunchtime it would be king-size Chesterfields.
The three gold rings could represent the three stripes on the sleeve of Fleming’s (and Bond’s) commander uniform from the RNVR. When Bond is sent abroad, he usually smokes whatever he has left of his Morlands, and thqen switches to a local brand. (In Live and Let Die for example while in America, he was smoking Chesterfield Kings.)
He continues to smoke these cigarettes throughout the novels.
Not surprisingly, these cigarettes were actually made for Ian Fleming, who bought them from Morlands of Grosvenor Street, which was a real business. The store closed not too long after Fleming’s death, leading you to wonder whether he single-handedly kept them in business! The building has also been demolished.